P6: Identify the channels and platforms to be used for the distribution of the new product.
The target audience for my product will be from about 20 - 30 year olds. The app however will also be able to accommodate those younger and older than the specified target audience but there will be a feature to create an account for which the user will need to be over 13.
I will market this product through a series of video adverts which can be distributed on TV channels like ITV and Channel 5 as well as social media websites like Facebook. These adverts would feature various different presenters and actors from series and radio shows on our TV channel and Radio network and they will talk though the great things about the app more specifically, the USP (Unique Selling Points). We will also produce some posters that can be stationed at train stations, shops, bus stops and even the sides of busses. These posters would also be posted on our social media profiles.
We will distribute our app on iOS and Android as they are the most widely used operating systems on phones and tablets and this would allow us to connect with most of our audience. We may however want to make an app so that's compatible for PCs and MACs so they don't have to rely on their internet browser as they can be fairly slow and people sometimes like to open an app for something as opposed to having to open the web browser and then type in the web address. This would make access to our app quicker and there would be features, similar to that on the phone app, on this as well as it would be easier to use. We may also want to have a look into having our app compatible with smart watches and smart glasses as there are not many apps that can do this and it would give our app more appeal. We may wish to take this route but only when smart watches and glasses become more popular and easily available as at the moment they are fairly rare to see (especially the glasses) and quite expensive and most of our audience won't be able to afford either of them.
P7: Create a project proposal specification document for the new product.